Digital marketing is the promotion of products and services using online channels and digital technologies like websites, social media, and email. It encompasses a wide range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing, to reach and engage with potential customers online.
Seo
When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.
Meta Ads
Meta Ads theory is a digital marketing strategy centered on leveraging Meta’s platforms (Facebook, Instagram, etc.) to reach specific audiences through data-driven targeting, auction-based bidding, and a focus on campaign objectives like sales or leads.
Content Creation
Content creation theory involves the strategic and intentional process of generating and distributing various forms of content to achieve business and marketing goals, such as attracting and engaging a target audience
Sales Funnel
The sales funnel theory is a strategic model that guides potential customers through a series of stages, from initial awareness to becoming a paying customer
